I can't tell you how many times people have asked me, "How to do I get my site to come up in the top ten of the search engines so I can get hits and sell my product?"
What they really want to know is, "How can I get people to show up to my website without spending any money on advertising my site!"People usually don't like my answer because accomplishing a "top ten ranking" on any search engine always requires careful thought along with a significant amount of work.
Three types of "Search engines" abound on the Internet. They include true search engines, directories, and links pages.At last count approximately 10,000 sites referred to themselves as search engines, though only about a dozen sites rate your attention since they drive 97% of theInternet's search traffic.
These sites includeGoogle, Yahoo!, Overture, MSN, AltaVista, AllTheWeb, Lycos, DMOZ, and a few others.When a visitor logs onto a search engine looking for information, they enter "keywords" about the subject in hopes of obtaining a list of relevant websites.
Each search engine or directory operates with its own rules about judging a site's relevancy to a keyword search.They look at text on the web page (body text) as well as words you can't see which reside in the actual code of the web pages.This code includes such things as alt tags, title tags, and others. Depending on the search engine, what you can't see may represent a far more important part of ranking well than the words appearing on the page.Search engines look at how many times a keyword shows up in the various parts of your website as well as actual location on the page.
Assuming that an important subject for your pages would appear at the beginning of a page, those web pages startingwith the keyword should rank better than those that don't.Also, in many cases, the more websites linking to your site will drastically impact your rankings.
Entire books and websites exist to teach eager website owners how to pump up their rankings on all the various search engines, however these promotion tips will serve you well in your quest for the "Top Ten!"
** See what others have done for maximum exposure!
Go to the various search engines and perform a search under
which you would like to appear.
Dissect those pages to find
the common elements that make them show up.
~ How often and where do the keywords appear on the page?
~ How many words on the page in total?
~ Do they put keywords in their hypertext links?
~ How many other sites link to them and could you easily get
a link from those sites too?
** Beware of registration vs. promotion
Plenty of companies will "register" your website with
thousands of search engines for about $50-$100.
But simply submitting to the search engines won't do much
for you. Without the proper structure in your website, only
sheer luck will cause your site to pop up in the top ten!
Read More..
Showing posts with label Ebooks Marketing. Show all posts
Showing posts with label Ebooks Marketing. Show all posts
Saturday, August 22, 2009
Cool New Search Engine On The Block
If you log on to PayPerClickSearchEngines.com you'll find they list over 600 different pay-per-click search engines operating online.
In fact, some online sources report that over 1,000 "search engines" of various size and popularity operate in the U.S. alone.
With so much competition among sites to capture the search traffic that Google.com and Yahoo.com seem to dominate like 800 lb. Gorillas, why would one new search engine rate even a second glance?
The answer: Amazon, the Web's mega bookstore, launched a new search engine with a very user-friendly interface and some of the fastest, most relevant searches online... along with a **twist** that will help EVERY person who wants to sell ebooks for profit, publish articles to get traffic, or create special reports that go viral.
Here's the story...
Amazon recently launched www.A9.com -- a search engine that creates more of a "portal" experience than the traditional search engine where you input your search terms, click a button, and pray something relevant to your search appears in the results.
When you first log on to A9.com, it looks like a traditional search engine, but once you start searching, you'll find an organized and extremely helpful set of search tools right at your fingertips.
A9.com organizes its search criteria by category on the right side of the page.
Input a search term such as "mortgage loan" or "George Washington" and you'll start to see why I like this search engine so much.
When you first input your search term, the website displays the "web" search results to show you various websites A9.com deems relevant to your search.
Click the "books" button on the right and get a list of the most relevant books available on Amazon.com.
Follow virtually any of those book links to the Amazon website and you can literally browse through the table of contents, first chapter, and even the index of most books.
Click on the "Movies" button and get a list of any relevant movies with your search terms included.
One of the helpful things you'll notice as you start searching different types of media is that you can show or hide various search results on the same page.
So if you only want to search books and movies, you can hide the Web and reference results.
Depending on the type of information you need to research, you can also use the "Reference" results to get dictionary, encyclopedia, and history information on the search terms you entered.
Needless to say, when I did a search for "George Washington," this reference section overflowed with relevant links and information.
However, I was surprised at just how much reference material was available for search terms like "mortgage," including information from Investopedia.com on alternative search terms to help me narrow my search for more relevant information.
Probably the biggest reason I like A9.com so much is that it helps to wade through the ever rising tide of information that threatens to drown us all online.
Depending on what you need to find, you can quickly get suggestions, reference material, physical books, and even information on available film and video without leaving the A9.com website.
Now, here's specifically how A9.com can help anyone who wants to publish their own ebooks, articles, or special reports.
#1 - Insert your main search term at A9.com and look at 2 things: total web results (higher number the better) and the books and movies tabs.
If you see a lot of web results and tons of books and movies on the subject, you have a VERY good (and fast) indication that the topic you're considering is "hot" enough to warrant more investigation for creating your own ebook, special report, or other info-product.
#2 - Follow the look links to specific listings on Amazon. Some of those books will allow you to go through the table of contents, first chapter, and index right there on your screen.
Use this opportunity to:
A. Make notes on the most important points on your topic (from the table of contents) and expand your list of potential points to cover.
B. Get a feel for the general topic and the typical way authors are currently approaching it (first chapter).
** By the way, the table of contents and / or first chapter will usually give you at least one great idea for an article you could create (or pay someone to create) and use to generate traffic to your website.
C. Look for additional keywords you could use for your pay-per-click campaigns as well as your headlines, bullets, and other classified ads (in the index).
#3 - Use the "Reference" tab on A9.com to access the dictionary, thesaurus, and other tools to find MORE keywords you can use to advertise on pay-per-click search engines... specific "niche" keywords many of your competitors probably aren't using.
Though nothing on A9.com is actually new, it does present a much faster and easier way to search the web, compare reults, gather marketing intelligence, and wade through available data to help you with your own ebooks, special reports, article writing, and other marketing activities.
Read More..
In fact, some online sources report that over 1,000 "search engines" of various size and popularity operate in the U.S. alone.
With so much competition among sites to capture the search traffic that Google.com and Yahoo.com seem to dominate like 800 lb. Gorillas, why would one new search engine rate even a second glance?
The answer: Amazon, the Web's mega bookstore, launched a new search engine with a very user-friendly interface and some of the fastest, most relevant searches online... along with a **twist** that will help EVERY person who wants to sell ebooks for profit, publish articles to get traffic, or create special reports that go viral.
Here's the story...
Amazon recently launched www.A9.com -- a search engine that creates more of a "portal" experience than the traditional search engine where you input your search terms, click a button, and pray something relevant to your search appears in the results.
When you first log on to A9.com, it looks like a traditional search engine, but once you start searching, you'll find an organized and extremely helpful set of search tools right at your fingertips.
A9.com organizes its search criteria by category on the right side of the page.
Input a search term such as "mortgage loan" or "George Washington" and you'll start to see why I like this search engine so much.
When you first input your search term, the website displays the "web" search results to show you various websites A9.com deems relevant to your search.
Click the "books" button on the right and get a list of the most relevant books available on Amazon.com.
Follow virtually any of those book links to the Amazon website and you can literally browse through the table of contents, first chapter, and even the index of most books.
Click on the "Movies" button and get a list of any relevant movies with your search terms included.
One of the helpful things you'll notice as you start searching different types of media is that you can show or hide various search results on the same page.
So if you only want to search books and movies, you can hide the Web and reference results.
Depending on the type of information you need to research, you can also use the "Reference" results to get dictionary, encyclopedia, and history information on the search terms you entered.
Needless to say, when I did a search for "George Washington," this reference section overflowed with relevant links and information.
However, I was surprised at just how much reference material was available for search terms like "mortgage," including information from Investopedia.com on alternative search terms to help me narrow my search for more relevant information.
Probably the biggest reason I like A9.com so much is that it helps to wade through the ever rising tide of information that threatens to drown us all online.
Depending on what you need to find, you can quickly get suggestions, reference material, physical books, and even information on available film and video without leaving the A9.com website.
Now, here's specifically how A9.com can help anyone who wants to publish their own ebooks, articles, or special reports.
#1 - Insert your main search term at A9.com and look at 2 things: total web results (higher number the better) and the books and movies tabs.
If you see a lot of web results and tons of books and movies on the subject, you have a VERY good (and fast) indication that the topic you're considering is "hot" enough to warrant more investigation for creating your own ebook, special report, or other info-product.
#2 - Follow the look links to specific listings on Amazon. Some of those books will allow you to go through the table of contents, first chapter, and index right there on your screen.
Use this opportunity to:
A. Make notes on the most important points on your topic (from the table of contents) and expand your list of potential points to cover.
B. Get a feel for the general topic and the typical way authors are currently approaching it (first chapter).
** By the way, the table of contents and / or first chapter will usually give you at least one great idea for an article you could create (or pay someone to create) and use to generate traffic to your website.
C. Look for additional keywords you could use for your pay-per-click campaigns as well as your headlines, bullets, and other classified ads (in the index).
#3 - Use the "Reference" tab on A9.com to access the dictionary, thesaurus, and other tools to find MORE keywords you can use to advertise on pay-per-click search engines... specific "niche" keywords many of your competitors probably aren't using.
Though nothing on A9.com is actually new, it does present a much faster and easier way to search the web, compare reults, gather marketing intelligence, and wade through available data to help you with your own ebooks, special reports, article writing, and other marketing activities.
Read More..
Buying E-books On E-bay: E-bay The One-stop E-book Shop
On September 1995, one of the most prestigious online shopping sites was founded. eBay is unique because it allows online shoppers, either as individuals or as a group, a wide variety of merchandise that they can buy, sell or trade within their community, their nation or even other with other countries.
eBay's merchandise reaches to 44 million things on sale at any given time and is added with more than four million of other things to be sold everyday. Their categories include antiques, collectibles, photography, computers, art, toys, electronics, stamps, jewelry, magazines, comics, pottery, e-books and many more.
Electronic books or more popularly known as e-Books are text materials designed to be portable. They are special books that uses a program that enable readers to read it through their hardware devices - like Personal Computers, laptops, palmtops and/or even mobile phones. They are so accessible and can be transferred from one computer to another using a network.
Since e-Bay is one of the country's leading online shopping site, they also provide a selection on must have e-Books. Shopping for e-Books is fairly easy, but one must need some basic online shopping knowledge before they are able to do so. A great recommended book would be eBay Bargain Shopping for Dummies (can be found at eBay) by Marsha Collier. This book would help all online shoppers who to discover the treasure of eBay shopping. Her book spills the beans on how to outwit and outbid your competition - which is a good way to find discounts on all the items up for grabs.
e-Books can be ordered online and delivered electronically to your computer (or mobile phone). This way, there is no shipping and tax expenses and you get your e-Book at a very low price. There are numerous sites that sell e-books in this manner
On the other hand, Instant e-Books do not require additional software or other readers for customers to be able to immediately start reading their e-Books after installing it. And aside from that, there are many free e-Books and other articles written by "eBay gurus."
With eBay, e-Books are just a click away. What could be greater news to all book lovers out there?
Read More..
eBay's merchandise reaches to 44 million things on sale at any given time and is added with more than four million of other things to be sold everyday. Their categories include antiques, collectibles, photography, computers, art, toys, electronics, stamps, jewelry, magazines, comics, pottery, e-books and many more.
Electronic books or more popularly known as e-Books are text materials designed to be portable. They are special books that uses a program that enable readers to read it through their hardware devices - like Personal Computers, laptops, palmtops and/or even mobile phones. They are so accessible and can be transferred from one computer to another using a network.
Since e-Bay is one of the country's leading online shopping site, they also provide a selection on must have e-Books. Shopping for e-Books is fairly easy, but one must need some basic online shopping knowledge before they are able to do so. A great recommended book would be eBay Bargain Shopping for Dummies (can be found at eBay) by Marsha Collier. This book would help all online shoppers who to discover the treasure of eBay shopping. Her book spills the beans on how to outwit and outbid your competition - which is a good way to find discounts on all the items up for grabs.
e-Books can be ordered online and delivered electronically to your computer (or mobile phone). This way, there is no shipping and tax expenses and you get your e-Book at a very low price. There are numerous sites that sell e-books in this manner
On the other hand, Instant e-Books do not require additional software or other readers for customers to be able to immediately start reading their e-Books after installing it. And aside from that, there are many free e-Books and other articles written by "eBay gurus."
With eBay, e-Books are just a click away. What could be greater news to all book lovers out there?
Read More..
3 Fastest Ways To Get Traffic To Any Website
After all the debate over website design, shopping carts
and credit card processors, every website owner eventually
comes to the startling realization that they need one more
thing to survive - website traffic!
Without website traffic it's the same as building an
expensive billboard and, instead of placing it alongside a
busy highway, hiding it in your *basement* where nobody can
see it.
Upon realizing they need traffic, most website owners run
out and start blowing chunks of money and time trying to
get "hits," but they fail to grasp that there are really
only three (3) reliable ways to get traffic to any website.
Method #1 - Buy Traffic
Currently, the fastest way to get traffic to any website
involves using the little classified ads on the right side
of search giant Google's results pages.
Called Google AdWords, the system allows any advertiser to
open an account with$5 activation fee and start seeing
their ads appear on Google within about 15 minutes.
Advertisers only pay when visitors actually click through
from their ad on Google to their website or affiliate link.
Overture.com also sells traffic by the click, but they make
you wait three to five days to go through their editorial
review process before allowing ads to appear on their
network.
You can also buy advertising on dozens of other pay-per-
click search engines.
They all follow the same basic model of only charging
advertisers for targeted visitors who read an ad based on a
keyword search and decide to click through for more
information.
Log on to www.payperclicksearchengines.com for a list of
over 600 choices ranked by market penetration.
A word to the wise on pay-per-click advertising: Watch your
costs and track and measure everything. Even though you can
get traffic for as little as a penny, you should track your
results by search engine and by individual keyword if you
want maximum success.
Many a company has lost its entire advertising budget
paying only a nickel or a dime per click, but not watching
their conversion rates and pouring money into keywords that
don't convert... while neglecting the keywords that do
bring sales (mainly because they don't know which is
which!).
Method #2 - Borrow Traffic
If you need traffic to a website, then borrow it from
people who already have it... especially people with lists
of loyal subscribers or traffic from search engines,
affiliates, or other steady sources.
"Endorsed Mailings" and "Reciprocal Linking" by other
people represent the two fastest ways to borrow someone
else's traffic.
If they maintain a list of subscribers, convince them to
send an email out to their people telling them why they
should check out your site.
Also, negotiate a prominent link on their web pages to
siphon off targeted visitors who find their website.
Often the best way to persuade someone to do this involves
paying them a commission, agreeing to do a similar mailing,
or providing a link to them on your site (or a combination
of all three).
Imagine how much traffic you could get if someone with a
list of 10,000 loyal subscribers told their people to go
look at your website!
Method #3 Recycle Traffic
The most economical way to get traffic involves turning
one-time visitors into regular, repeat visitors that you
direct to multiple sites over time.
You do this by pulling website visitors into your sphere of
influence by enticing them to sign up for your newsletter,
autoresponder sequence, or "mini-course."
Then you keep in contact with regular articles, special
reports, and recommendations enticing them to visit your
own and other people's websites.
Ultimately, every website owner should orient all of their
marketing efforts towards this end of developing a stream
of recycled traffic, because it costs the least and creates
the best return on time and money invested.
It doesn't matter if you promote your own product, promote
only as an affiliate, or some combination of the two... if
you don't recycle traffic and get more than one hit out of
each visitor, you're making one of the biggest mistakes
anyone can make online.
Read More..
and credit card processors, every website owner eventually
comes to the startling realization that they need one more
thing to survive - website traffic!
Without website traffic it's the same as building an
expensive billboard and, instead of placing it alongside a
busy highway, hiding it in your *basement* where nobody can
see it.
Upon realizing they need traffic, most website owners run
out and start blowing chunks of money and time trying to
get "hits," but they fail to grasp that there are really
only three (3) reliable ways to get traffic to any website.
Method #1 - Buy Traffic
Currently, the fastest way to get traffic to any website
involves using the little classified ads on the right side
of search giant Google's results pages.
Called Google AdWords, the system allows any advertiser to
open an account with$5 activation fee and start seeing
their ads appear on Google within about 15 minutes.
Advertisers only pay when visitors actually click through
from their ad on Google to their website or affiliate link.
Overture.com also sells traffic by the click, but they make
you wait three to five days to go through their editorial
review process before allowing ads to appear on their
network.
You can also buy advertising on dozens of other pay-per-
click search engines.
They all follow the same basic model of only charging
advertisers for targeted visitors who read an ad based on a
keyword search and decide to click through for more
information.
Log on to www.payperclicksearchengines.com for a list of
over 600 choices ranked by market penetration.
A word to the wise on pay-per-click advertising: Watch your
costs and track and measure everything. Even though you can
get traffic for as little as a penny, you should track your
results by search engine and by individual keyword if you
want maximum success.
Many a company has lost its entire advertising budget
paying only a nickel or a dime per click, but not watching
their conversion rates and pouring money into keywords that
don't convert... while neglecting the keywords that do
bring sales (mainly because they don't know which is
which!).
Method #2 - Borrow Traffic
If you need traffic to a website, then borrow it from
people who already have it... especially people with lists
of loyal subscribers or traffic from search engines,
affiliates, or other steady sources.
"Endorsed Mailings" and "Reciprocal Linking" by other
people represent the two fastest ways to borrow someone
else's traffic.
If they maintain a list of subscribers, convince them to
send an email out to their people telling them why they
should check out your site.
Also, negotiate a prominent link on their web pages to
siphon off targeted visitors who find their website.
Often the best way to persuade someone to do this involves
paying them a commission, agreeing to do a similar mailing,
or providing a link to them on your site (or a combination
of all three).
Imagine how much traffic you could get if someone with a
list of 10,000 loyal subscribers told their people to go
look at your website!
Method #3 Recycle Traffic
The most economical way to get traffic involves turning
one-time visitors into regular, repeat visitors that you
direct to multiple sites over time.
You do this by pulling website visitors into your sphere of
influence by enticing them to sign up for your newsletter,
autoresponder sequence, or "mini-course."
Then you keep in contact with regular articles, special
reports, and recommendations enticing them to visit your
own and other people's websites.
Ultimately, every website owner should orient all of their
marketing efforts towards this end of developing a stream
of recycled traffic, because it costs the least and creates
the best return on time and money invested.
It doesn't matter if you promote your own product, promote
only as an affiliate, or some combination of the two... if
you don't recycle traffic and get more than one hit out of
each visitor, you're making one of the biggest mistakes
anyone can make online.
Read More..
Tuesday, August 18, 2009
Free E-Book Marketing: Destroying The Myths
Before you read this, understand right now: Free E-Book
Marketing WORKS! It has been proven to be one of the
*most powerful* forms of online marketing ever offered. But
with the knowledge of its existence, and nothing but a
notion of the idea, many who have attempted to utilize its
power have failed. Why? The lack of understanding!
Free E-Book Marketing has been in use for over SIX YEARS.
Successfully utilized by many "high-class" marketers. These
few have been actively creating and promoting Free
E-Books since the ability was provided.
Then, about the three-fourths of the way through 1999,
the news broke of this powerful "new" marketing form and
everyone and their brother were trying to "cash-in" on the
opportunities they were hearing about.
Buying up the e-publishing software stock, many
misunderstanding marketers began creating and compiling
everything they could get their hands on.
Throwing these so called worth while Free E-Books into the
world of the Web, they were actually doing more harm than
good. Little did ( or do ) they realize the necessary steps
that need to be taken in order to ensure their success ...
that of quality, unique and beneficial content.
Let me ask you, "How many Free E-Books have you
downloaded due to its sizzling title, only to find nothing but
an over used report with a million and one banner ads
flashing in your face?"
Too many to count?
There in lies the problem. How many "bad" Free E-Books
does it take before you stop downloading Free E-Books all
together? Do you know what that does, not only for the
author of the Free E-Book, but other, successful Free
E-Book Marketers?
Too say the least, its not good.
So what DOES make a good Free E-Book? What makes a
Free E-Book successful in the sense that it does what it is
meant to do? It's rather simple, and if you're at all
interested in this "old" form of marketing, than here are the
TWO MOST IMPORTANT aspects you need to realize: ONE:
Your E-Book must be focused. It should only present a
single offer to its readers. It should not stray or attempt to
teach everything about anything. It should be centered
around one solid idea: To present your ( business )
knowledge as to establish yourself as an expert in your
field. To show and help the reader realize that you are a
credible source of information.
After reading your Free E-Book, your reader should have a
firm grasp of the concepts you present. They should be
able to follow through and succeed with the resources you
provide. This will help the passing of your Free E-Book as
well as strengthen your chances for future dealings with its
readers. ( This is what makes you money, not the banner
ads. )
TWO:
Your E-Book must be educational. If you decide to utilize
Free E-Book Marketing, than understand this: Your Free
E-Book is to be created to generate leads. How do you
generate leads? You educate your prospects about what
you have to offer. You show them the hows, whats and
whys of how your offer works and will work to benefit them
to act upon.
You must teach the reader all that you successfully can
about what the contents of your Free E-Book will do for
them. Before they will hand you their money to enhance
their lives, they need to know WHY what you're offering will
work for them.
By demonstrating, thus educating through the use of your
Free E-Book, your reader will naturally gravitate towards
you for "further" information, where in you may charge for
admission, thus making you your profits.
Free E-Book Marketing is simply a matter of understanding
how the marketing and psychological strategies of it work.
Understanding the above is *by far* the most important
aspects of Free E-Book Marketing you need to realize.
If what I have just shown you is not followed, you will only
work to hurt yourself. People want quality, informative
content ... and you want their money. By giving them what
they want, then suggesting they come to you for more,
you will work to help each other.
Free E-Book Marketing WORKS! But ONLY if you use it right.
Read More..
Marketing WORKS! It has been proven to be one of the
*most powerful* forms of online marketing ever offered. But
with the knowledge of its existence, and nothing but a
notion of the idea, many who have attempted to utilize its
power have failed. Why? The lack of understanding!
Free E-Book Marketing has been in use for over SIX YEARS.
Successfully utilized by many "high-class" marketers. These
few have been actively creating and promoting Free
E-Books since the ability was provided.
Then, about the three-fourths of the way through 1999,
the news broke of this powerful "new" marketing form and
everyone and their brother were trying to "cash-in" on the
opportunities they were hearing about.
Buying up the e-publishing software stock, many
misunderstanding marketers began creating and compiling
everything they could get their hands on.
Throwing these so called worth while Free E-Books into the
world of the Web, they were actually doing more harm than
good. Little did ( or do ) they realize the necessary steps
that need to be taken in order to ensure their success ...
that of quality, unique and beneficial content.
Let me ask you, "How many Free E-Books have you
downloaded due to its sizzling title, only to find nothing but
an over used report with a million and one banner ads
flashing in your face?"
Too many to count?
There in lies the problem. How many "bad" Free E-Books
does it take before you stop downloading Free E-Books all
together? Do you know what that does, not only for the
author of the Free E-Book, but other, successful Free
E-Book Marketers?
Too say the least, its not good.
So what DOES make a good Free E-Book? What makes a
Free E-Book successful in the sense that it does what it is
meant to do? It's rather simple, and if you're at all
interested in this "old" form of marketing, than here are the
TWO MOST IMPORTANT aspects you need to realize: ONE:
Your E-Book must be focused. It should only present a
single offer to its readers. It should not stray or attempt to
teach everything about anything. It should be centered
around one solid idea: To present your ( business )
knowledge as to establish yourself as an expert in your
field. To show and help the reader realize that you are a
credible source of information.
After reading your Free E-Book, your reader should have a
firm grasp of the concepts you present. They should be
able to follow through and succeed with the resources you
provide. This will help the passing of your Free E-Book as
well as strengthen your chances for future dealings with its
readers. ( This is what makes you money, not the banner
ads. )
TWO:
Your E-Book must be educational. If you decide to utilize
Free E-Book Marketing, than understand this: Your Free
E-Book is to be created to generate leads. How do you
generate leads? You educate your prospects about what
you have to offer. You show them the hows, whats and
whys of how your offer works and will work to benefit them
to act upon.
You must teach the reader all that you successfully can
about what the contents of your Free E-Book will do for
them. Before they will hand you their money to enhance
their lives, they need to know WHY what you're offering will
work for them.
By demonstrating, thus educating through the use of your
Free E-Book, your reader will naturally gravitate towards
you for "further" information, where in you may charge for
admission, thus making you your profits.
Free E-Book Marketing is simply a matter of understanding
how the marketing and psychological strategies of it work.
Understanding the above is *by far* the most important
aspects of Free E-Book Marketing you need to realize.
If what I have just shown you is not followed, you will only
work to hurt yourself. People want quality, informative
content ... and you want their money. By giving them what
they want, then suggesting they come to you for more,
you will work to help each other.
Free E-Book Marketing WORKS! But ONLY if you use it right.
Read More..
19 Ways to Secure Non-Returnable Book Sales
Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the book stores, and rightly so. You want your book to be there, too. You want your book to be a “household name” – a topic of conversation in coffee rooms and at dinner tables everywhere. Your publicity campaign is designed to create interest in your book, and to drive buyers to the book store market.
Unfortunately, those traditional book store sales aren’t always “sold”. The books might be returned over and over again. That’s the sad reality of the book retail industry.
Your book’s fame, however, can help you to acquire nonreturnable sales in the nontraditional market where a sale actually is a sale – where sales of 25,000 copies and more are not uncommon.
Here are 19 strategies that will help you acquire those sales:
1. Write your book for a very broad market – nonfiction works best.
2. Write a book that people will be happy to give as a gift.
3. Add as many photos and illustrations as you can afford.
4. Keep the topic light – avoid heavy social commentaries, controversial topics, scientific theories and other “heavy” subjects.
5. Have your book professionally designed.
6. Have your book professionally edited.
7. Give your book a catchy name – avoid boring titles such as How to Have a Happy, Fulfilling Life.
8. Make sure that the cover design is appealing, appears three dimensional and can compete with all of the major publishing houses. Hire a professional designer.
9. Sell the benefits of your book on the back cover. That is where you will sell buyers on the reasons why they just can’t live without your book.
10. Price the book competitively in your genre.
11. Make your book look like it is good value for the price – it’s all about perceived value in the minds of the buyers.
12. Don’t write for yourself – write for the end buyer. Fulfill a need for them or make them feel better.
13. Think of the corporate market when you are writing. Make a list of corporations that can benefit from your book, and then contact them.
14. Submit your book to the book clubs at least six months before you publish.
15. Find an agent who sells to the gift market.
16. Find an agent who sells foreign rights.
17. Find an agent who sells to the display market.
18. Don’t be afraid to offer large discounts on nonreturnable sales.
19. Seek licensing agreements – they are a great source of income for no work on your part.
A professionally designed book opens many doors while an amateurish appearance closes many doors. It is vitally important that you invest in your book at the beginning to create sales in the long term. Plan for publicity and marketing before you print your books – printing is not the final expense in your marketing plan. It is the beginning. You can have the best book in the world, but if no one knows about it, no one will buy it.
Create a book that buyers just can’t resist.
Read More..
Unfortunately, those traditional book store sales aren’t always “sold”. The books might be returned over and over again. That’s the sad reality of the book retail industry.
Your book’s fame, however, can help you to acquire nonreturnable sales in the nontraditional market where a sale actually is a sale – where sales of 25,000 copies and more are not uncommon.
Here are 19 strategies that will help you acquire those sales:
1. Write your book for a very broad market – nonfiction works best.
2. Write a book that people will be happy to give as a gift.
3. Add as many photos and illustrations as you can afford.
4. Keep the topic light – avoid heavy social commentaries, controversial topics, scientific theories and other “heavy” subjects.
5. Have your book professionally designed.
6. Have your book professionally edited.
7. Give your book a catchy name – avoid boring titles such as How to Have a Happy, Fulfilling Life.
8. Make sure that the cover design is appealing, appears three dimensional and can compete with all of the major publishing houses. Hire a professional designer.
9. Sell the benefits of your book on the back cover. That is where you will sell buyers on the reasons why they just can’t live without your book.
10. Price the book competitively in your genre.
11. Make your book look like it is good value for the price – it’s all about perceived value in the minds of the buyers.
12. Don’t write for yourself – write for the end buyer. Fulfill a need for them or make them feel better.
13. Think of the corporate market when you are writing. Make a list of corporations that can benefit from your book, and then contact them.
14. Submit your book to the book clubs at least six months before you publish.
15. Find an agent who sells to the gift market.
16. Find an agent who sells foreign rights.
17. Find an agent who sells to the display market.
18. Don’t be afraid to offer large discounts on nonreturnable sales.
19. Seek licensing agreements – they are a great source of income for no work on your part.
A professionally designed book opens many doors while an amateurish appearance closes many doors. It is vitally important that you invest in your book at the beginning to create sales in the long term. Plan for publicity and marketing before you print your books – printing is not the final expense in your marketing plan. It is the beginning. You can have the best book in the world, but if no one knows about it, no one will buy it.
Create a book that buyers just can’t resist.
Read More..
5 Reasons Why You Can't Create Your Own eProducts
What is there that prevents you from creating and marketing
your own exclusive information eproducts?
Chances are, it could be one or more of the self-defeating
reasons that we commonly hear from those who contact us
seeking advice. Several of those reasons are addressed
here. We intend to debunk the validity of each and every
one.
Reason #1 - I Can't.
Can't isn't even a word! It's a contraction of the words
can not. Those are the two most self-defeating words in the
English language, or any other language that they may be
translated to.
Think of it this way. In the first stages of all our lives,
we really could NOT do much of anything. Mother or Dad, or
someone else, had to do everything for us. But all of us,
as we grew, LEARNED to DO things for ourselves.
Our human ability to learn is what sets us apart from the
beasts of the field and forest. Take advantage of that
miraculous gift. After all, do you think that the world's
most successful people were born knowing everything they
know today? Of course not!
Reason #2 - I Don't Have a Good Idea For an eProduct. As the Internet itself is in a constant state of flux and
metamorphosis, so do new problems and new needs arise
constantly. Therein lies a hotbed of potential for new
solutions and new information to be disseminated.
Consider your own needs and problems as an Internet user.
Believe it or not, there are untold numbers of other people
worldwide who are experiencing the same situations. I
behooves you to do some research, find solutions to your
own problems, and then help others to fulfill those needs.
Now, think about what specialized knowledge you already
have. Practically everyone has experience and insight that
others will happily pay for. Natural human curiosity
motivates us all to want to know what others know, and the
range of topics is limitless. What you know IS worth money
to many other people.
Reason #3 - I'm Not a Good Writer.
Have you ever written a letter to a friend? Do you
communicate with others through email? Then you CAN write.
Whether or not you think you are 'good' is not an issue
here. After all, we're talking about creating an
information product, not winning a Pulitzer Prize.
Begin with an outline or framework of the major points you
want to convey. Next, add sub-topics as needed to elaborate
your point. Then, begin 'filling in the blanks' with the
information and knowledge that you have on each point. Even
the great novelist James A. Michener used this mechanical
approach.
Even the best writers in any venue compose their works in
rough draft. Editing, punctuation, and grammar correction
comes later, and is typically relegated to someone else who
has an eye for such work.
Final editing can be easily accomplished by contacting the
English department of a local high school or college. You
may also do an online search for the keywords 'editing
services' or 'ghost writing' to get professional assistance.
Reason #4 - I Don't Know How To Compile The Product.
eBook compiler softwares are readily available for as
little as $20 US, and since their advent a few years ago,
they have come a long way toward being user friendly.
Besides, this is actually the most simple of all the steps
in generating your own eproduct. Using a good software like
eBook Edit Pro, you can have a ready to market product in
as little as 30 minutes.
If you prefer to seek professional help at this stage, do
an online search for the keywords 'ebook compiling
services.' You will be presented with several options to
investigate.
Reason #5 - I Don't Know Where or How To Sell The Product.
This is not a valid reason either. The Internet itself is
an information driven medium. Most Internet users come
online seeking one thing only . . . information. Your job
will be to present your product in the right places when
those people come looking for the information.
Untold numbers of volumes are available on the Net that
deal with the topic of ebook marketing. We're happy to
offer, with our compliments, three concise guides that will
help you on the way to successfully marketing your own
eproducts. Send a blank email to our autoresponder for the
download links.
mailto:selfpublish@listwarrior.com
So you see, there is actually nothing standing in the way
of you creating and marketing your own eproducts, except
your own fears, or your own failure to recognize your own
natural abilities. Begin right now by saying 'I CAN.'
Read More..
your own exclusive information eproducts?
Chances are, it could be one or more of the self-defeating
reasons that we commonly hear from those who contact us
seeking advice. Several of those reasons are addressed
here. We intend to debunk the validity of each and every
one.
Reason #1 - I Can't.
Can't isn't even a word! It's a contraction of the words
can not. Those are the two most self-defeating words in the
English language, or any other language that they may be
translated to.
Think of it this way. In the first stages of all our lives,
we really could NOT do much of anything. Mother or Dad, or
someone else, had to do everything for us. But all of us,
as we grew, LEARNED to DO things for ourselves.
Our human ability to learn is what sets us apart from the
beasts of the field and forest. Take advantage of that
miraculous gift. After all, do you think that the world's
most successful people were born knowing everything they
know today? Of course not!
Reason #2 - I Don't Have a Good Idea For an eProduct. As the Internet itself is in a constant state of flux and
metamorphosis, so do new problems and new needs arise
constantly. Therein lies a hotbed of potential for new
solutions and new information to be disseminated.
Consider your own needs and problems as an Internet user.
Believe it or not, there are untold numbers of other people
worldwide who are experiencing the same situations. I
behooves you to do some research, find solutions to your
own problems, and then help others to fulfill those needs.
Now, think about what specialized knowledge you already
have. Practically everyone has experience and insight that
others will happily pay for. Natural human curiosity
motivates us all to want to know what others know, and the
range of topics is limitless. What you know IS worth money
to many other people.
Reason #3 - I'm Not a Good Writer.
Have you ever written a letter to a friend? Do you
communicate with others through email? Then you CAN write.
Whether or not you think you are 'good' is not an issue
here. After all, we're talking about creating an
information product, not winning a Pulitzer Prize.
Begin with an outline or framework of the major points you
want to convey. Next, add sub-topics as needed to elaborate
your point. Then, begin 'filling in the blanks' with the
information and knowledge that you have on each point. Even
the great novelist James A. Michener used this mechanical
approach.
Even the best writers in any venue compose their works in
rough draft. Editing, punctuation, and grammar correction
comes later, and is typically relegated to someone else who
has an eye for such work.
Final editing can be easily accomplished by contacting the
English department of a local high school or college. You
may also do an online search for the keywords 'editing
services' or 'ghost writing' to get professional assistance.
Reason #4 - I Don't Know How To Compile The Product.
eBook compiler softwares are readily available for as
little as $20 US, and since their advent a few years ago,
they have come a long way toward being user friendly.
Besides, this is actually the most simple of all the steps
in generating your own eproduct. Using a good software like
eBook Edit Pro, you can have a ready to market product in
as little as 30 minutes.
If you prefer to seek professional help at this stage, do
an online search for the keywords 'ebook compiling
services.' You will be presented with several options to
investigate.
Reason #5 - I Don't Know Where or How To Sell The Product.
This is not a valid reason either. The Internet itself is
an information driven medium. Most Internet users come
online seeking one thing only . . . information. Your job
will be to present your product in the right places when
those people come looking for the information.
Untold numbers of volumes are available on the Net that
deal with the topic of ebook marketing. We're happy to
offer, with our compliments, three concise guides that will
help you on the way to successfully marketing your own
eproducts. Send a blank email to our autoresponder for the
download links.
mailto:selfpublish@listwarrior.com
So you see, there is actually nothing standing in the way
of you creating and marketing your own eproducts, except
your own fears, or your own failure to recognize your own
natural abilities. Begin right now by saying 'I CAN.'
Read More..
Monday, August 17, 2009
20 Ways To Profit With Free eBooks
My habit of collecting every free eBook I could lay my hands proved very profitable
to me while building my business.
Here are 20 ways that you can use free eBooks to boost your profits.
1. Build Your List
Use free eBooks as an incentive to get more people to join your list.
2. Keep Your Subscribers
Give away a new free eBook every time you mail your list or at least every month, so they have a reason to stay subscribed. Create a subscribers-only eBook library and keep adding new ones often.
3. Get More Affiliates to Promote Your Product
Offer free eBooks and free brandable eBooks as an incentive for join your affiliate program.
4. Sell Customization Rights to Your Own eBooks
If you've written an eBook and have a number of affiliate links in it, you can make more money by selling the customization rights.
5. Back-End Profits
Purchase customization rights to others' eBooks and give them away free to your list. Profit when they purchase something through your links.
6. Become an Instant 'Expert'
Write an eBook on a topic that you know well and give it away to a target market. Once people know you as an expert on your subject, they will be more willing to spend money with you.
7. Grow Your Downline
Offer free eBooks as an incentive to join a program under you. Allow your downline to give away the eBooks as well so they can build their (and your) downline.
8. Become a Leader
Train your team by giving away free eBooks that help them learn how to build their business. eBooks help you save on the cost of ordering printed copies and shipping them to your distributors.
9. Boost Your Website Traffic
Write an eBook yourself and insert your website links in a way that gives your readers a compelling reason to visit your website, either for the resources you offer or an invitation to download more eBooks.
10. Survey Your List
Have a great idea for a new product or eBook, but need to find out if there's a market for it? Create a survey and use free eBooks to entice people to respond. To ensure a good response to your survey, offer two or more eBooks, or a product that you own, or even a download of the product you plan to create as a result of the survey.
11. Get Viral
Give away a free eBook that others can brand with their own links so they will give it away eagerly to their own lists. Include your own affiliate program, or traffic exchange programs, or two-tier or multi-tier affiliate programs that readers can join through your links, to get most from this strategy.
12. Get Free Advertising
Give away a free eBook that hasn't been circulated much or one of your own products or eBooks to ezine editors in exchange for free ads in their ezine.
13. Get Joint Venture Partners
Make your JV offer more attractive by offering your partners a valuable or unique eBook that you own or have the right to give away.
14. Build Link Popularity
Get others to link to your website by offering them free eBooks or one of your own products. The more links you have pointing to your website, the higher you will rank on search engines and the more traffic you will get.
15. Promote Your Own Products
Offer free preview versions (say, the first few chapters) of an eBook that you wrote to promote it and get more people to buy it from you. Combine this with a rebrander to get a viral effect and increase downloads of your preview version. If you are selling a software product, give away a free report that explains why your software solves your target market's problem and how it will benefit them.
16. Enhance the Value of Your Product
Give away free eBooks as Bonus Products along with your own product to enhance its value. This works best if the bonuses are related to the topic of the product you are selling.
17. Keep in Touch with Your Customers
Send your customers free eBooks often to show them you value their business and remind them of your products in a way they won't object to.
18. Get Testimonials
Offer free eBooks or bonuses to existing customers in exchange for testimonials that you can put up on your sales page.
19. Boost Flagging Sales
When sales are low, create an eBook with discount coupons or special offers and give them away to your customers. You can also use this strategy to boost holiday sales.
20. Revive Your Old Articles
Update or rewrite old articles or sections of your ezine archives and compile them into an eBook to give them a new lease of life. Read More..
to me while building my business.
Here are 20 ways that you can use free eBooks to boost your profits.
1. Build Your List
Use free eBooks as an incentive to get more people to join your list.
2. Keep Your Subscribers
Give away a new free eBook every time you mail your list or at least every month, so they have a reason to stay subscribed. Create a subscribers-only eBook library and keep adding new ones often.
3. Get More Affiliates to Promote Your Product
Offer free eBooks and free brandable eBooks as an incentive for join your affiliate program.
4. Sell Customization Rights to Your Own eBooks
If you've written an eBook and have a number of affiliate links in it, you can make more money by selling the customization rights.
5. Back-End Profits
Purchase customization rights to others' eBooks and give them away free to your list. Profit when they purchase something through your links.
6. Become an Instant 'Expert'
Write an eBook on a topic that you know well and give it away to a target market. Once people know you as an expert on your subject, they will be more willing to spend money with you.
7. Grow Your Downline
Offer free eBooks as an incentive to join a program under you. Allow your downline to give away the eBooks as well so they can build their (and your) downline.
8. Become a Leader
Train your team by giving away free eBooks that help them learn how to build their business. eBooks help you save on the cost of ordering printed copies and shipping them to your distributors.
9. Boost Your Website Traffic
Write an eBook yourself and insert your website links in a way that gives your readers a compelling reason to visit your website, either for the resources you offer or an invitation to download more eBooks.
10. Survey Your List
Have a great idea for a new product or eBook, but need to find out if there's a market for it? Create a survey and use free eBooks to entice people to respond. To ensure a good response to your survey, offer two or more eBooks, or a product that you own, or even a download of the product you plan to create as a result of the survey.
11. Get Viral
Give away a free eBook that others can brand with their own links so they will give it away eagerly to their own lists. Include your own affiliate program, or traffic exchange programs, or two-tier or multi-tier affiliate programs that readers can join through your links, to get most from this strategy.
12. Get Free Advertising
Give away a free eBook that hasn't been circulated much or one of your own products or eBooks to ezine editors in exchange for free ads in their ezine.
13. Get Joint Venture Partners
Make your JV offer more attractive by offering your partners a valuable or unique eBook that you own or have the right to give away.
14. Build Link Popularity
Get others to link to your website by offering them free eBooks or one of your own products. The more links you have pointing to your website, the higher you will rank on search engines and the more traffic you will get.
15. Promote Your Own Products
Offer free preview versions (say, the first few chapters) of an eBook that you wrote to promote it and get more people to buy it from you. Combine this with a rebrander to get a viral effect and increase downloads of your preview version. If you are selling a software product, give away a free report that explains why your software solves your target market's problem and how it will benefit them.
16. Enhance the Value of Your Product
Give away free eBooks as Bonus Products along with your own product to enhance its value. This works best if the bonuses are related to the topic of the product you are selling.
17. Keep in Touch with Your Customers
Send your customers free eBooks often to show them you value their business and remind them of your products in a way they won't object to.
18. Get Testimonials
Offer free eBooks or bonuses to existing customers in exchange for testimonials that you can put up on your sales page.
19. Boost Flagging Sales
When sales are low, create an eBook with discount coupons or special offers and give them away to your customers. You can also use this strategy to boost holiday sales.
20. Revive Your Old Articles
Update or rewrite old articles or sections of your ezine archives and compile them into an eBook to give them a new lease of life. Read More..
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