Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the book stores, and rightly so. You want your book to be there, too. You want your book to be a “household name” – a topic of conversation in coffee rooms and at dinner tables everywhere. Your publicity campaign is designed to create interest in your book, and to drive buyers to the book store market.
Unfortunately, those traditional book store sales aren’t always “sold”. The books might be returned over and over again. That’s the sad reality of the book retail industry.
Your book’s fame, however, can help you to acquire nonreturnable sales in the nontraditional market where a sale actually is a sale – where sales of 25,000 copies and more are not uncommon.
Here are 19 strategies that will help you acquire those sales:
1. Write your book for a very broad market – nonfiction works best.
2. Write a book that people will be happy to give as a gift.
3. Add as many photos and illustrations as you can afford.
4. Keep the topic light – avoid heavy social commentaries, controversial topics, scientific theories and other “heavy” subjects.
5. Have your book professionally designed.
6. Have your book professionally edited.
7. Give your book a catchy name – avoid boring titles such as How to Have a Happy, Fulfilling Life.
8. Make sure that the cover design is appealing, appears three dimensional and can compete with all of the major publishing houses. Hire a professional designer.
9. Sell the benefits of your book on the back cover. That is where you will sell buyers on the reasons why they just can’t live without your book.
10. Price the book competitively in your genre.
11. Make your book look like it is good value for the price – it’s all about perceived value in the minds of the buyers.
12. Don’t write for yourself – write for the end buyer. Fulfill a need for them or make them feel better.
13. Think of the corporate market when you are writing. Make a list of corporations that can benefit from your book, and then contact them.
14. Submit your book to the book clubs at least six months before you publish.
15. Find an agent who sells to the gift market.
16. Find an agent who sells foreign rights.
17. Find an agent who sells to the display market.
18. Don’t be afraid to offer large discounts on nonreturnable sales.
19. Seek licensing agreements – they are a great source of income for no work on your part.
A professionally designed book opens many doors while an amateurish appearance closes many doors. It is vitally important that you invest in your book at the beginning to create sales in the long term. Plan for publicity and marketing before you print your books – printing is not the final expense in your marketing plan. It is the beginning. You can have the best book in the world, but if no one knows about it, no one will buy it.
Create a book that buyers just can’t resist.
Read More..
Tuesday, August 18, 2009
5 Reasons Why You Can't Create Your Own eProducts
What is there that prevents you from creating and marketing
your own exclusive information eproducts?
Chances are, it could be one or more of the self-defeating
reasons that we commonly hear from those who contact us
seeking advice. Several of those reasons are addressed
here. We intend to debunk the validity of each and every
one.
Reason #1 - I Can't.
Can't isn't even a word! It's a contraction of the words
can not. Those are the two most self-defeating words in the
English language, or any other language that they may be
translated to.
Think of it this way. In the first stages of all our lives,
we really could NOT do much of anything. Mother or Dad, or
someone else, had to do everything for us. But all of us,
as we grew, LEARNED to DO things for ourselves.
Our human ability to learn is what sets us apart from the
beasts of the field and forest. Take advantage of that
miraculous gift. After all, do you think that the world's
most successful people were born knowing everything they
know today? Of course not!
Reason #2 - I Don't Have a Good Idea For an eProduct. As the Internet itself is in a constant state of flux and
metamorphosis, so do new problems and new needs arise
constantly. Therein lies a hotbed of potential for new
solutions and new information to be disseminated.
Consider your own needs and problems as an Internet user.
Believe it or not, there are untold numbers of other people
worldwide who are experiencing the same situations. I
behooves you to do some research, find solutions to your
own problems, and then help others to fulfill those needs.
Now, think about what specialized knowledge you already
have. Practically everyone has experience and insight that
others will happily pay for. Natural human curiosity
motivates us all to want to know what others know, and the
range of topics is limitless. What you know IS worth money
to many other people.
Reason #3 - I'm Not a Good Writer.
Have you ever written a letter to a friend? Do you
communicate with others through email? Then you CAN write.
Whether or not you think you are 'good' is not an issue
here. After all, we're talking about creating an
information product, not winning a Pulitzer Prize.
Begin with an outline or framework of the major points you
want to convey. Next, add sub-topics as needed to elaborate
your point. Then, begin 'filling in the blanks' with the
information and knowledge that you have on each point. Even
the great novelist James A. Michener used this mechanical
approach.
Even the best writers in any venue compose their works in
rough draft. Editing, punctuation, and grammar correction
comes later, and is typically relegated to someone else who
has an eye for such work.
Final editing can be easily accomplished by contacting the
English department of a local high school or college. You
may also do an online search for the keywords 'editing
services' or 'ghost writing' to get professional assistance.
Reason #4 - I Don't Know How To Compile The Product.
eBook compiler softwares are readily available for as
little as $20 US, and since their advent a few years ago,
they have come a long way toward being user friendly.
Besides, this is actually the most simple of all the steps
in generating your own eproduct. Using a good software like
eBook Edit Pro, you can have a ready to market product in
as little as 30 minutes.
If you prefer to seek professional help at this stage, do
an online search for the keywords 'ebook compiling
services.' You will be presented with several options to
investigate.
Reason #5 - I Don't Know Where or How To Sell The Product.
This is not a valid reason either. The Internet itself is
an information driven medium. Most Internet users come
online seeking one thing only . . . information. Your job
will be to present your product in the right places when
those people come looking for the information.
Untold numbers of volumes are available on the Net that
deal with the topic of ebook marketing. We're happy to
offer, with our compliments, three concise guides that will
help you on the way to successfully marketing your own
eproducts. Send a blank email to our autoresponder for the
download links.
mailto:selfpublish@listwarrior.com
So you see, there is actually nothing standing in the way
of you creating and marketing your own eproducts, except
your own fears, or your own failure to recognize your own
natural abilities. Begin right now by saying 'I CAN.'
Read More..
your own exclusive information eproducts?
Chances are, it could be one or more of the self-defeating
reasons that we commonly hear from those who contact us
seeking advice. Several of those reasons are addressed
here. We intend to debunk the validity of each and every
one.
Reason #1 - I Can't.
Can't isn't even a word! It's a contraction of the words
can not. Those are the two most self-defeating words in the
English language, or any other language that they may be
translated to.
Think of it this way. In the first stages of all our lives,
we really could NOT do much of anything. Mother or Dad, or
someone else, had to do everything for us. But all of us,
as we grew, LEARNED to DO things for ourselves.
Our human ability to learn is what sets us apart from the
beasts of the field and forest. Take advantage of that
miraculous gift. After all, do you think that the world's
most successful people were born knowing everything they
know today? Of course not!
Reason #2 - I Don't Have a Good Idea For an eProduct. As the Internet itself is in a constant state of flux and
metamorphosis, so do new problems and new needs arise
constantly. Therein lies a hotbed of potential for new
solutions and new information to be disseminated.
Consider your own needs and problems as an Internet user.
Believe it or not, there are untold numbers of other people
worldwide who are experiencing the same situations. I
behooves you to do some research, find solutions to your
own problems, and then help others to fulfill those needs.
Now, think about what specialized knowledge you already
have. Practically everyone has experience and insight that
others will happily pay for. Natural human curiosity
motivates us all to want to know what others know, and the
range of topics is limitless. What you know IS worth money
to many other people.
Reason #3 - I'm Not a Good Writer.
Have you ever written a letter to a friend? Do you
communicate with others through email? Then you CAN write.
Whether or not you think you are 'good' is not an issue
here. After all, we're talking about creating an
information product, not winning a Pulitzer Prize.
Begin with an outline or framework of the major points you
want to convey. Next, add sub-topics as needed to elaborate
your point. Then, begin 'filling in the blanks' with the
information and knowledge that you have on each point. Even
the great novelist James A. Michener used this mechanical
approach.
Even the best writers in any venue compose their works in
rough draft. Editing, punctuation, and grammar correction
comes later, and is typically relegated to someone else who
has an eye for such work.
Final editing can be easily accomplished by contacting the
English department of a local high school or college. You
may also do an online search for the keywords 'editing
services' or 'ghost writing' to get professional assistance.
Reason #4 - I Don't Know How To Compile The Product.
eBook compiler softwares are readily available for as
little as $20 US, and since their advent a few years ago,
they have come a long way toward being user friendly.
Besides, this is actually the most simple of all the steps
in generating your own eproduct. Using a good software like
eBook Edit Pro, you can have a ready to market product in
as little as 30 minutes.
If you prefer to seek professional help at this stage, do
an online search for the keywords 'ebook compiling
services.' You will be presented with several options to
investigate.
Reason #5 - I Don't Know Where or How To Sell The Product.
This is not a valid reason either. The Internet itself is
an information driven medium. Most Internet users come
online seeking one thing only . . . information. Your job
will be to present your product in the right places when
those people come looking for the information.
Untold numbers of volumes are available on the Net that
deal with the topic of ebook marketing. We're happy to
offer, with our compliments, three concise guides that will
help you on the way to successfully marketing your own
eproducts. Send a blank email to our autoresponder for the
download links.
mailto:selfpublish@listwarrior.com
So you see, there is actually nothing standing in the way
of you creating and marketing your own eproducts, except
your own fears, or your own failure to recognize your own
natural abilities. Begin right now by saying 'I CAN.'
Read More..
Jimi Hendrix Biography and Top 10 Songs
I have listened to Jimi Hendrix since I can remember and he was probably the first person I ever wanted to be when I was a kid. I love the guitar but I can play it about as much as I can walk on the moon. When I was much younger I attempted to take guitar lessons, but I didn't have my own guitar and had to use my dads.
The problem with that is, I'm left handed and my dad right handed and so we had to keep switching the strings about which my dad moaned at. There was no way I could play the guitar left handed like Jimi so I eventually gave up and decided to appreciate the guitar skills in others and focus my energy on other things.
Jimi was born on November 27th 1942 in Seattle, Washington and is remembered as one of the greatest guitarists of all time (the greatest to me). Jimi first became famous within the USA (his home country) and ended his career in London, England. Jimi made success in the US when he performed at the Monteray Pop Festival in 1967, he later headlined at the Woodstock Festival in 1969. Jimi had many influences to his music, including Muddy Waters, B.B. King, Curtis Mayfield and even Pete Townshend (The Who) and was also influenced by his Native American heritage.Over the years Jimi helped to revolutionize music by developing several guitar techniques (using overdriven amplifiers to produce guitar feedback), and was one of the first performers to use stereophonic and phasing effects in the recording studio. Jimi is also well known for his flamboyant dress sense and stage performances.
Jimi was found dead in the basement flat of the Samarkand Hotel in London (I went to see for myself on a visit) and the cause of death was said to be he had died by drowning on his own vomit after drinking red wine and taking several sleeping pills. The circumstances leading upto Jimi's death still remain somewhat a mystery and the details vary from report to report.
Jimi was inducted into the Rock N' Roll Hall Of Fame in 1992 and holds many other achievements such as Melody Maker' pop musician of the year 1967 and 1968, Rolling Stone Magazines number 1 of their 100 Greatest Guitarists Of All Time, and also has his star on the Hollywood Walk Of Fame.
Jimi released several studio albums (some notable ones being Are You Experienced, Axis: Bold as Love, Rainbow Bridge and Electric Ladyland) and has also released several live albums (Band Of Gypsys, Isle of Wight, and Bleeding Heart to name a few). Some of Jimi's most popular singles were: Hey Joe, Stone Free, Purple Haze, All Along the Watchtower, Foxy Lady, Voodoo Child and Little Wing.
There have been many artists and bands who have covered Jimi's songs over the years (The Cure - Purple Haze, Stone Free - Eric Clapton, Bold As Love - The Pretenders) and there have been also several tribute albums released in his honor.
My Top 10 Jimi Hendrix Songs are:
01. All Along The Watchtower
02. Hey Joe
03. Purple Haze
04. Voodoo Child
05. Crosstown Traffic
06. Little Wing
07. Stepping Stone
08. Look Over Yonder
09. Izabella
10. Spanish Castle Magic
Read More..
Ronaldinho Biography
Ronaldo de Assis Moreira is a famous Brazilian football player who is better known as Ronaldinho Gaúcho. His name Ronaldinho was used to distinguish him from a fellow Brazilian football celebrity whose name is also Ronaldo. Gaúcho was used when the existing Ronaldo was also known as Ronaldinho.
He was born on March 21, 1980 in Porto Alegre, Brazil. He is the youngest among the three siblings. Miguelina, his mother, was a sales woman who soon decided to take up nursing. João, his father was a worker in the shipyard and a football player for Cruzeiro. He died due to a heart attack when Ronaldinho was at the age of 8. Ronaldinho’s brother Roberto was also a professional football player for Grêmio. But his career ended too soon due to his injuries. And now he manages Ronaldinho. His sister, Deisi, is his press manager.
During Ronaldinho’s childhood days, his interest in football was already evident. He started playing futsal and beach football which later lead into his passion for a more established football game. His character as a football player developed in his early years.His career as a skilled football player started when he joined the youth team in Porto Alegre club Grêmio. His extraordinary ball control and capability to score was rapidly displayed which lead him to fame. Many clubs from all over the world attempted to get him to be part of their teams. Eventually Ronaldinho signed a 5-year contract with Paris Saint-Germain which he joined at the start of the new season.
During his years with PSG, there were still much larger offers from different clubs, but he opted to stay with the team. But after some time he decided to leave the team after their many unsuccessful attempts to qualify for any European competitions. This caused a bidding war among the many clubs. Finally, the bidding ended up with FC Barcelona as the winning club for Ronaldinho’s services. They acquired him for £18 million. He was a very high paid player in Barcelona. He has had his terrible times in his career but his many achievements was far more overflowing than that. He had also joined the Brazilan National team.
Ronaldinho is one of the most successful football players in the world. He had so many achievements in his arena which includes the FIFA World Player of the Year wherein he was awarded in 2 consecutive years (2004-2005), the European Footballer of the Year award and the FIFPro World Player of the Year award which was also awarded to him in 2 successive years (2005-2006).
Read More..
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